Interesting conversation with Dan Boe of Inner-Fire Presentations

Ask yourself if this has ever happened to you.   You get introduced to a great product or service.  You become your own boss and start selling the product or service.  You get training from your superiors on who your target market is and what to say to the prospects.  Then you end up with a bunch of prospects that are “almost ready” to buy or sign up, but you don’t see the income in your pockets.

Unfortunately most entrepreneurs are told they have the skills to sell.  But they never learn how to get the truth out of prospects on what the problems are that the prospect is having.  Prospects will often lie and tell you everything is ok.  They will often not give you the information you need to close the sale, and you will end up with a ton of prospects that are always “almost ready” to close but never close.

There is only one way around this:   “LEARN SALESWhat is Sales? “Sales” is simply solving a problem that a prospect has, with your product or service.

Check out Dan’s Boe’s site   http://bethefire.com/index.html for more information about his courses and the many people who have attended. EastCountyBiz is looking forward to hosting a presentation with Dan early in the new year, we’ll keep you posted. ECB 

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