Getting Social Builds Your Business

Consumers want superior service. Build your reputation with social media.

A recent consumer survey found that a full 85% of us are willing to pay more for a product or service if it means a better customer experience. That means that no matter what you’re selling, what customers think of you and your business is as important to them as your actual product and its price tag. Obviously the cornerstone of getting a reputation for stellar customer service is to provide great customer service, but how do you inspire confidence before someone has tried you out?

Social media is a great way to establish a reputation beyond the reach of your storefront or online shopping cart. We recently posted some great advice, with informative links, on our blog. Building your reputation for customer service with social media is as easy as 1-2-3:

1. Build Your Fan Base — Facebook is a great first step to building a networked fan base. Why do you need one? Market research shows that 60% of Facebook users are more likely to recommend a brand they’ve “liked.” And, with more than 500 million users, “60% of Facebook users” is a lot of people.
2. Give Voice to the Customers — Social media makes it easy for everyone to complain — and for those complaints to go instantly global. However, when you quickly turn a complaint into a satisfactory resolution, that’s also done on the worldwide stage. Twitter, in particular, has transformed the ability to put your commitment to your customers front and center.
3. Go Local — Geolocation apps are becoming increasingly popular as the smart-phone revolution continues. For businesses with a local presence, the ability to reach out to willing consumers with spur-of-the-moment deals is a cheap, friendly, high-ROI gift from the business-development gods.

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